Chivas Regal
The Brief \\ For the New Blood Awards 2022 Chivas Regal made a brief that asked creatives to rebrand the whiskey brand to target the future generation of hustlers by creating the luxury flex scotch of tomorrow.
-
Both hustlers and Chivas are passionate about the details.
-
Inspired by data, I have created a new brand identity that reimagines the Chivas bottle. Using pre-existing data such as Chivas location, taste notes, and cask age. Where we would launch the new identity through a social first campaign.
ART DIRECTION, CAMPAIGN STRATEGY, BRAND IDENTITY
✽
ART DIRECTION, CAMPAIGN STRATEGY, BRAND IDENTITY ✽
