Anomaly
The brief // Create an activation idea with its own brand identity for Rimowa.
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Introducing The Büro, an ownable platform that lives beyond a single space. Built to activate and inspire across retail, comms, culture, and editorial, it serves as a unifying force for the brand, connecting everything from paid campaigns to owned and earned content.
The buro exists as an innovative retail space to explore the present and future of purposeful travel. A space for co-creation, collaboration and cross-pollination.
The dedicated space, becomes part gallery, event space and retail experience related to their purposeful travel.
Visitors will be able to shop products related to the campaign. The cases from the campaign will be sold in limited edition packs.
To launch the Buro, Rimowa created a traveling campaign experience, curated by Lewis Hamilton, Rosé Park and Kylian Mbappé.
A series of collectible books that bring a place, a journey, a story to life. Part of a set that become coveted items.
All of the content from the limited edition product extensions will become a rich source of content for Rimowas owned channels - creating a wealth of evergreen content to extend the campaign and deepen the messaging and narrative over time.
