Anomaly
The Brief // Set Singleton into a new elevated direction, the design should feel uncomfortable and exciting.
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Moving towards a china premium brand world. And a feeling of immersed pleasure.
Art Directon, Design
✽
Art Directon, Design ✽
MAXIMUM DISTILLED
By defining Singleton to its absolute maximum, what comes forward is pure pleasure, flavour and emotion.
The design concept is refined to its very essence, the more we simplify, the more it maxes an impact.
DISTILLED TEAL
Influenced by how light hits the bottle, our use of teal, transforms the space through glimmers and highlights of colour to capture the feeling of immersed pleasure.
DISTILLED BOTTLE
We view our product from a new perspective , creating beautiful
visuals in the place of expected product shots - elevating its
presence by stripping away distractions and celebrating its iconicity.
DISTILLED LOGO
We honor the iconicity of our wordmark
by carefully distilling its presence in our layouts and applications. Its confident and elegant simplicity resonates with the world of luxury.
